AMM Events & Meetings
As part of AMM's commitment to advancing the value and future of professional medical media, AMM hosts regular educational meetings, fundraising and networking events, and the annual AMM Nexus Sales Reps of the Year celebration.
Upcoming Events
June Educational Forum
Policy, Platforms, and the Path to 2026
Join the AMM for our June Education Forum! Gain the knowledge and insights needed to thrive in the evolving healthcare communications landscape. This event will explore critical policy trends, innovative channel strategies, and the future of HCP and patient education. Featuring expert speakers and engaging discussions, this is your roadmap to 2026 planning success. Don't miss this opportunity to connect with industry leaders!
Date: June 12, 2025
Time: 11 am - 1 pm EST
Location: Initiative, 100 W 33rd St, New York, NY 10001
Register here: https://www.ammonline.org/juneeducationalforum
Policy Pulse: Threats Impacting Medical Media Today - A CHC Fireside Chat
Get a critical update on the policy landscape impacting medical media in this fireside chat with the Coalition for Healthcare Communications. We'll cover the FDA's role, the impact of FDA/OPDP staff cuts, and current threats like advertising bans, tax changes, and tariffs. Learn about the CHC's proactive approach to protecting healthcare advertising.
Speaker:
Jim Potter, Executive Director, CHC
Lunch: Sponsored by MedSynapse
Platforms in Motion: Channel and Innovation Trends That Will Shape 2026
What will medical media look like in 2026? Join our expert panel of media leaders from Initiative, SSCG, AstraZeneca, and Pfizer as they explore emerging trends shaping healthcare communications. This discussion will delve into channel investment, strategic approaches, and technology application, providing insights into reaching and engaging HCP's or patients in the year ahead. Prepare for the next wave of medical media innovation!
Moderator:
Mandy Graziani, VP, Director, Media, SSCG
Panelists:
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Andrew Lye, AstraZeneca
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Megan Lotorto, Initiative
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Carla Edmunds, Pfizer
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Selected Past Event Recordings
Who Attends AMM Meetings? Representatives of member companies including pharma, agencies, and media professionals come together at AMM events for knowledge and community. Here are just a few. Reach out to [email protected] for your member login or information on joining AMM to take advantage of education meetings, on-demand learning, and a host of other benefits.
October Educational Forum: Modernizing Medical Media, Tuesday, October 3, 2023 Matt Lewis, MPA, Global Chief Artificial and Augmented Intelligence Officer, Inizio - Members Only recording and selected slides.
February Member Educational Forum: Cookieless in 2024 and 2025, Thursday, February 8, 2024 Caitlin Borgman, Chief Commercial Officer, ID5.io, Moira McKenna, Director, Solution Sales, IQVIA, Michelle Klein, Vice President, Digital Experience, IQVIA - Members Only recording.
April Member Educational Forum: AI Adoption in Healthcare Advertising, Thursday, April 11, 2024 First, Sermo will present new market research on HCP usage and perceptions of AI. Next, a panel discussion on the application of AI in Healthcare Advertising including improving content, targeting, or operations from three supplier experts (Google, Salesforce, Doximity) moderated by agency expert CMI Media Group. - Members Only recording.
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