AMM Past Events
Calendar of Events
AMM: March Educational Forum
Wednesday March 22, 2023 | 9:00 AM - 12:00PM ET
Interested in the conversation around digital display advertising? Join us on March 22nd in New York City for an exciting panel of top agency minds discussing the latest trends and insights into digital display advertising. Our moderator Dave Emery (Kantar Media), and his guests will share their expertise about what matters most to their clients, key issues for consideration, and an idea of what’s on the horizon. Don’t miss out on this great opportunity to hear valuable insider knowledge and interact with agency colleagues. You can ask questions, contribute insights, or listen to dynamic conversations! RSVP now and join us at this discussion surrounding digital display advertising! This event will also be available virtually in real time.
AMM November Education Forum: The Evolution of Print in Today's Medical Media
Thursday November 17, 2022 | 9:00 - 11:30AM ET
AMM November Education Forum: The Evolution of Print in Today's Medical Media
We're looking forward to welcoming you to:
The Evolution of Print in Today's Medical Media:
Panelists:
Megan Lotorto: Group Director - Communications Design, Initiative
Kerrie Sovelove, ManagingDirector, SSCG Media Group
Keira Durate, Media Director, Publicis Health Media
Moderator:
Dave Emery, Kantar Media
On Thursday, November 17th the AMM is bringing back the popular "agency panel" as a group of agency insiders shares their take on the evolving role of print in today's medical media landscape. Our moderators will probe the questions that are on all of our minds, and we'll leave ample time for you to share your perspectives and ask your questions as well. You will leave the conversation with a much deeper perspective on how both agencies, and publishers, are navigating this important question.
AMM Ping Pong for Parkinson's
AMM Ping Pong for Parkinson's
Tuesday October 11, 2022 | 6:00 - 9:00PM ET
Leaders from the Association of Medical Media (AMM), along with members of the medical media community, will gather together for the annual fall fundraiser. This year will be our first time back in person for this special event since 2019. We are changing things up and will be hosting the event at SPIN 54. Get ready for ping pong - always a fun time for everyone.
September Educational Forum: An Update on Digital
Wednesday, September 14, 2022 | 9:30 AM
The AMM returns to a regular schedule of educational forums for the first time in over two years. Join us on Wednesday, September 14th, as we share an "Update on Digital" with two industry veterans to share their insights, recommendations, and some of the latest research you don't want to miss.
Speakers
Dr. Augustine Fou, Independent Ad Fraud Research, Fou Analytics
RJ Lewis, Founder, President & CEO - e-Healthcare Solutions
Location
WPP Offices
3 Columbus Circle, New York City
(please note, building policy will require proof of COVID vaccination)
2022 Nexus Awards
Tuesday, June 14
This year we are moving the event to the Liberty House in Jersey City! Public transportation is accessible; parking at the venue is free; there are hotels around; and the space has room for us to grow. Not to mention, the view is spectacular. Mark your calanders and get the latest news.
AMM On the Road in Boston - Cinco de Mayo Edition
Thursday, May 5 | 4:30 PM ET
AMM is back on the road, with a special in-person networking event on May 5th in Boston for a special Cinco de Mayo event at the Alcove Boston. This is a great opportunity to reconnect with colleagues while taking in the beautiful views of Boston from Lovejoy Wharf.
AMM On the Road in New York
Wednesday, May 4 | 4:30 PM ET
AMM is back on the road, with a special in-person networking event on May 4th in New York City at Azul on the Rooftop, the home of our October 2021 Happy Hour. This is a great opportunity to reconnect with colleagues while taking in the beautiful views of the New York skyline.
PLD and Covid and More: What We've Learned From AMM's Special Reports
Thursday, March 24 | 1:00 PM ET | Members Only
A key pillar of the AMM's mission is to provide a forum for sharing thoughts, ideas, and best practices - sometimes formally, and sometimes informally through casual conversation. In ten separate reports (so far), AMM's Conversations Series captures the thoughts of medical media publishers and agencies who are dealing, each in their own ways, with the many and evolving challenges and opportunities we all face.
What have these "conversations" revealed so far?
Speaker:
Stephanie Hanaway
AMM Conversations Project Manager
A Visit with Dr. Fou - The Latest on Ad Fraud and More
Thursday, February 24 | 1:00 PM ET | Members Only
We've now witnessed a decade of ad fraud that has sapped ad revenue from good publishers and compressed their margins. Fake sites with fake content lured advertisers' digital budgets with low CPM prices and high clicks. It is now clear that bot activity enabled both, all along. Fraud detection tech has also been easily fooled by bots, either by tampering with their measurement or simply blocking their detection tags.
Publishers who can show advertisers that their ad inventory has been clean all along are winning back ad dollars, as advertisers are starting to realize ad tech's empty promises. Showing ads to real humans on real publishers' sites is the first step to marketing effectiveness. Dr. Fou will present his observations of the events of the past few years in digital marketing, and why he is optimistic for good publishers, from this point forward.
Speaker:
Dr. Augustine Fou
Ad Fraud Researcher, Marketing Science Consulting Group, Inc.
Thursday, October 14th - Welcome Back Happy Hour
Azul Rooftop, Hotel Hugo
525 Greenwich Street
New York City, NY 10013
We are excited to gather together at the Hotel Hugo in New York City. Join us for this outdoor happy hour at Azul on the Rooftop to reconnect with colleagues and friends, designed with attendees' wellbeing at the forefront. We will have a full open bar and pass hors d'oeuvres. Proof of Vaccination is Required.
September 23, 2021 - September Educational Forum (virtual)
If understanding is good, knowing what's next is better. Join the Association of Medical Media for its next Educational Forum - September 23rd at 4 pm ET. This virtual event will feature a panel of pharmaceutical marketing/product directors who will give their take on where we've been and share their sense of the road ahead for medical media
An Industry Panel with:
Jim DeLash, Multi-Channel Marketing Director, GlaxoSmithKlein
Stephanie Loiseau, Director, SK Life Sciences
June 30, 2021 - DMD Update
As the industry gets ready for a Cookieless World, publishers and agencies can take steps now to prepare. Tighe Blazier, President of DMD, presented a webinar that helped members prepare for the Cookieless World and took a look at how data privacy can be helpful as organizations plan their strategies.
Speaker: Tighe Blazier, President of DMD
March 25, 2021 - March Educational Forum
AMM’s March Educational Forum is a member panel, building on topics from our February conversation (Dr. Augustine Fou) and designed to share insights on the ways that professional medical media is tackling key issues of the day. Join us for a conversation on topics including privacy, brand safety, and the impact on the continued disruption in medical meetings. Our conversation will also explore the path ahead in the midst of the vaccination phase of the COVID-19 pandemic.
Focus Topics:
- Where will medical media fit in a post-pandemic world?
- Impact of continued disruption in medical meetings
- Trends worth watching (e.g. shifts in budget, forced innovation, tactics left behind)
- Continuation of topics from February (privacy, brand safety)
Panelists:
Jennifer Badua - New England Journal of Medicine
Stephen Jezzard - Wiley
Kristen Tappan - CMI Media Group
Robert Heller - Heller, Inc.
Moderated by Jason Carris - Freelance Medical Journalist
February 18, 2021 - Privacy, Brand Safety, and Fraud Update
Has ad fraud gone away? Nope. But it seems everyone is talking about privacy and brand safety these days. How should medical publishers consider these topics? Dr. Fou will shared new data on all three topics during our Educational session on February 18th.
Speaker: Dr. Augustine Fou
ICYMI: WATCH THE EDUCATIONAL SESSION (Members Only)
October 29, 2020 - Pharma Forecast 2021 | Evolving Strategies for Medical Media and HCP Engagement
With disruption comes opportunity, especially for those who can move quickly to innovate and adapt. As the pharmaceutical industry pivots marketing strategies in response to reduced access, a moratorium on in-person conferences and events, and new digital/virtual platforms, how will this impact medical media strategies in 2021? Join the AMM as we bring together industry leaders to share how their organizations are responding to current circumstances and rewriting the rules for engagement and ROI. The roundtable discussion will be simulcast on Facebook Live.
ICYMI: WATCH THE FULL ROUNDTABLE
October 1, 2020 - Leading with Focus: Collaboration & Productivity without a Billion Videoconferences
Your Nerdy Best Friend (aka Beth Z) presented "Leading with Focus: Collaboration & Productivity without a Billion Videoconferences."
- Cut down on time-wasting meetings and increase productive hours.
- Discover 5 easy-to-implement, techniques for focus and time management.
- Collaboration tools that help you lead your colleagues to be more productive.
- Turn ideas into action with a practice productivity technique.
ICYMI: WATCH THE FULL WEBINAR
July 16, 2020 - Virtual Town Hall: The Past Presidents
On Thursday, July 16th, the Association of Medical Media will hold its final virtual event of the program year. Join us for a wide-ranging conversation with a collection of AMM Past Presidents. The conversation will focus on the current state of medical media, including updates from Capitol Hill, as well as projections of what's ahead, what we need as an industry, and what we should be thinking about to navigate this new normal.
May 21, 2020 - HME Humanitarian Awards
Healthcare Marketer's Exchange (HME) and the Association of Medical Media (AMM) can together to recognize the 2020 recipients of the HME Humanitarian Awards. This virtual event took place on May 21, 2020.
ICYMI: WATCH THE FULL EVENT
April 30, 2020 - Virtual Town Hall
On April 30, 2020, the AMM held a Town Hall through Facebook Live. Moderated by Jason E. Carris, this virtual event allowed us to hear from a panel of industry colleagues as they share experiences, insights, and suggestions for navigating this changing environment.
February 20, 2020 - Educational Forum Digital Ad Fraud Update
The health care industry should take a lesson on ad fraud from large companies such as Chase, Uber, and P&G, who found that cutting out mobile exchanges for ad placement made no difference in business outcomes, according to an independent ad fraud and cybersecurity researcher.
Because “most of their traffic was bots anyway…they did not see any impact on their outcomes,” said Augustine Fou, PhD, from the Marketing Science Consulting Group.
READ THE FULL RECAP
November 21, 2019 - Educational Forum
Santos Torres, Senior Director of Marketing, Bausch + Lomb, shared his thoughts on how and when to present to the customer print as a marketing option to the AMM audience.
Following Torres, Jon Bigelow from the Coalition Healthcare Communications provided an update on FDA leadership and initiatives, and the effort to rein in drug prices.
David Reim, Chief Privacy Officer, DMD, gave an update on data privacy.
READ THE FULL RECAP
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