AMM Conversation
A podcast series exploring key issues and challenges in medical marketing,
hosted by Jason E. Carris.
Season One: Data Privacy Season Two: The New Normal Season Three: Pharma Forecast 2021
Season Three: Our Guests
Visit AMM Conversation on Podbean to Read the Show Notes
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| EP1 |
Jim DeLash
The US Marketing
Director of Customer
Experience for Vaccines
GlaxoSmithKline
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Lori Hancock-Holland
Director of the
Multi-Channel Integration
Team for Oncology
Merck
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| EP2 |
R.J. Lewis
Founder and CEO
eHealthcare Solutions
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Amy Turnquist
Executive Vice President
of Digital
eHealthcare Solutions
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| EP3 |
Paul Kudlow
Strategic Advisor
TrendMD
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| EP4 |
James Brady
Founder & President
James T. Brady Inc.
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Season Two: Our Guests
Visit AMM Conversation on Podbean to Read the Show Notes |
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EP 1
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Matthew Holland
Chief Commercial Officer
Healio
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Joan-Marie Stiglich
Chief Content Officer
Healio
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John C. Carter
Chief Operating Officer
The Wyanoke Group
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EP 2
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Alejandro Alvarez
Director of Business
Development and
Strategic Partnerships
Elsevier
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Denis Conlon
VP of Marketing
Elsevier
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Sumner Mering
Director of
Commercial Sales
Elsevier
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EP 3
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Benji Kayne
VP of Experiential
and Learning Events
MedscapeLive!
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EP 4
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Dora Shankman
Owner
Shankman Marketing
& Media
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EP 5
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Sima Sherman
Founder & President
Sherman Medical Marketing Group
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Eugene Lee
Chief Operating Officer
CMI/Compas
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Jim Woodland
Chief Strategy & Financial Officer
CMI/Compas
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Season One: Sneak Peek
Visit AMM Conversation on Podbean to Read the Full Show Notes
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S1, EP 1:
David Reim
Chief Privacy Officer
DMD
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Two keys for collecting data from an end user: transparency and end user control of their data. He says companies can take an offensive or defensive stance with regard to data privacy.
Defense means privacy compliance in order to avoid litigation. "Offensively, is to say, 'this is what my users want and I am going to be very up front with their data and allow them to control it as much as possible."
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S1, EP 2:
Stephanie Hanaway
Director of Journal Media
AAFP
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Hanaway says AAFP members have high expectations for data
privacy. She says "trust" is the AAFP's guiding principle.
"As an association, if we break our members' trust, we don't
have members, and then we do not exist," she says. "They
trust us with their data. We are not going to break that trust, period."
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S1, EP 3:
Jon Bigelow
Executive Director
CHC
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The big problem is the potential for every state to create its own privacy law(s), which is almost "untenable" from an industry
perspective. "The second big issue is the burden on the consumer/
user," Bigelow says. "You don't really know what you are agreeing
to... to think simply clicking 'I Agree' is consent is laughable."
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S1, EP 4:
Dr. Augustine Fou
Digital Ad Fraud Investigator
Marketing Science Consulting Group
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The bar should be raised in medical media. "Everyone is conscious of it and is trying to do the right thing," he said. "But what other steps can you take? Instead of having 30 or 40 third-party trackers on your website, you might want to only have five.
He encouraged medical media to "keep evolving
with your data privacy. Be proactive, and do not wait for legislation."
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AMM Conversation is available on Apple Podcast, Google Podcast, Stitcher, Spotify,
and wherever you listen to your podcasts.
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