AMM Conversation
A podcast series exploring key issues and challenges in medical marketing, hosted by Jason E. Carris.
Season One: Data Privacy Season Two: The New Normal Season Three: Pharma Forecast 2021
Season Three: Our Guests
Visit AMM Conversation on Podbean to Read the Show Notes
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EP1 |

Jim DeLash The US Marketing Director of Customer Experience for Vaccines
GlaxoSmithKline
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Lori Hancock-Holland Director of the Multi-Channel Integration Team for Oncology Merck
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EP2 |

R.J. Lewis Founder and CEO eHealthcare Solutions
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Amy Turnquist Executive Vice President of Digital eHealthcare Solutions
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EP3 |

Paul Kudlow Strategic Advisor TrendMD
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EP4 |

James Brady Founder & President James T. Brady Inc.
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Season Two: Our Guests
Visit AMM Conversation on Podbean to Read the Show Notes |
EP 1
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Matthew Holland Chief Commercial Officer Healio
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Joan-Marie Stiglich Chief Content Officer Healio
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John C. Carter Chief Operating Officer The Wyanoke Group
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EP 2
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Alejandro Alvarez Director of Business Development and Strategic Partnerships Elsevier
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Denis Conlon VP of Marketing Elsevier
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Sumner Mering Director of Commercial Sales Elsevier
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EP 3
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Benji Kayne VP of Experiential and Learning Events MedscapeLive!
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EP 4
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Dora Shankman Owner Shankman Marketing & Media
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EP 5
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Sima Sherman Founder & President Sherman Medical Marketing Group
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Eugene Lee Chief Operating Officer CMI/Compas
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Jim Woodland Chief Strategy & Financial Officer CMI/Compas
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Season One: Sneak Peek
Visit AMM Conversation on Podbean to Read the Full Show Notes
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S1, EP 1: David Reim
Chief Privacy Officer DMD
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Two keys for collecting data from an end user: transparency and end user control of their data. He says companies can take an offensive or defensive stance with regard to data privacy. Defense means privacy compliance in order to avoid litigation. "Offensively, is to say, 'this is what my users want and I am going to be very up front with their data and allow them to control it as much as possible."
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S1, EP 2: Stephanie Hanaway
Director of Journal Media AAFP
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Hanaway says AAFP members have high expectations for data privacy. She says "trust" is the AAFP's guiding principle.
"As an association, if we break our members' trust, we don't have members, and then we do not exist," she says. "They trust us with their data. We are not going to break that trust, period."
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S1, EP 3: Jon Bigelow
Executive Director CHC
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The big problem is the potential for every state to create its own privacy law(s), which is almost "untenable" from an industry perspective. "The second big issue is the burden on the consumer/ user," Bigelow says. "You don't really know what you are agreeing to... to think simply clicking 'I Agree' is consent is laughable."
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S1, EP 4: Dr. Augustine Fou
Digital Ad Fraud Investigator Marketing Science Consulting Group
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The bar should be raised in medical media. "Everyone is conscious of it and is trying to do the right thing," he said. "But what other steps can you take? Instead of having 30 or 40 third-party trackers on your website, you might want to only have five.
He encouraged medical media to "keep evolving with your data privacy. Be proactive, and do not wait for legislation."
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AMM Conversation is available on Apple Podcast, Google Podcast, Stitcher, Spotify, and wherever you listen to your podcasts.
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